At Benjies Deli & Co., we offer a weekly subscription to lunchboxes and meal kits. We are passionate about getting kids involved in the kitchen and helping them learn about food and cooking.
With two young kids and a dog named Benjie, this enterprising couple decided to create their own deli. They're passionate about good food, and they want their kids to get more involved with cooking. They're also looking for simplicity and a healthy relationship with food. That's why they value parents having more time with their kids, and why they've decided to establish Benjies Deli & Co.
Logo concept
Benjie's main logo has a bunch of meaningful messages about the company's values. The playful typeface is meant to attract fun and quirky people. At a glance, the symbol looks like their dog Benjie, but it actually has a fork and a road that form the dog's head. The fork represents the food and the healthy relationship with it. The road is the delivery of service Benjies provides.
Tack!